Sex, Love and Search Engines

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Sex, love, and loneliness on the Internet.

Now, with the release of. Red hot and ready for pre-registration, dot sex is a must-have domain name for adult websites. According to some estimates, about one in four web searches is for adult content. And since sex transcends demographics, erotic web content appeals to all types of adults.

Whatever sort of adult audience your website targets, a. This small domain name is set to deliver big traffic — and big business. Adults-only websites are some of the biggest revenue generators online and this steamy new domain extension makes it ok to mix business with pleasure. For websites in the business of adult content, a. At the same time, dot sex creates an adults-only space online that avoids the more specific connotations of.

And for parents, this new top level domain makes it easier to separate sites and implement viewer restrictions on young users. But a. They lie about how often they go to the gym, how much those new shoes cost, whether they read that book. They say they like women when they really like men. People lie to friends. They lie to bosses. They lie to kids. They lie to parents. They lie to doctors. They lie to husbands.

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They lie to wives. They lie to themselves. And they damn sure lie to surveys. Many people underreport embarrassing behaviours and thoughts on surveys. They want to look good, even though most surveys are anonymous. This is called social desirability bias. An important paper in provided powerful evidence of how surveys can fall victim to such bias. Researchers collected data, from official sources, on the residents of Denver: what percentage of them voted, gave to charity, and owned a library card.

They then surveyed the residents to see if the percentages would match. The results were, at the time, shocking.

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What the residents reported to the surveys was very different from the data the researchers had gathered. Even though nobody gave their names, people, in large numbers, exaggerated their voter registration status, voting behaviour, and charitable giving. Has anything changed in 65 years? In the age of the internet, not owning a library card is no longer embarrassing. A recent survey asked University of Maryland graduates various questions about their college experience. The answers were compared with official records.

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People consistently gave wrong information, in ways that made them look good. Lying to oneself may explain why so many people say they are above average. How big is this problem? The more impersonal the conditions, the more honest people will be. For eliciting truthful answers, internet surveys are better than phone surveys, which are better than in-person surveys. People will admit more if they are alone than if others are in the room with them. However, on sensitive topics, every survey method will elicit substantial misreporting.

People have no incentive to tell surveys the truth. How, therefore, can we learn what our fellow humans are really thinking and doing? Big data. Certain online sources get people to admit things they would not admit anywhere else. They serve as a digital truth serum.


Think of Google searches. Remember the conditions that make people more honest. No person administering a survey? The power in Google data is that people tell the giant search engine things they might not tell anyone else. Google was invented so that people could learn about the world, not so researchers could learn about people, but it turns out the trails we leave as we seek knowledge on the internet are tremendously revealing.

I have spent the past four years analysing anonymous Google data. The revelations have kept coming. Mental illness, human sexuality, abortion, religion, health. I am now convinced that Google searches are the most important dataset ever collected on the human psyche. How many American men are gay? This is a regular question in sexuality research.

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Yet it has been among the toughest questions for social scientists to answer. But sexual preference has long been among the subjects upon which people have tended to lie. I think I can use big data to give a better answer to this question than we have ever had. First, more on that survey data. Surveys tell us there are far more gay men in tolerant states than intolerant states.

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For example, according to a Gallup survey, the proportion of the population that is gay is almost twice as high in Rhode Island, the state with the highest support for gay marriage, than Mississippi, the state with the lowest support for gay marriage. There are two likely explanations for this. First, gay men born in intolerant states may move to tolerant states.

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Second, gay men in intolerant states may not divulge that they are gay. Some insight into explanation number one — gay mobility — can be gleaned from another big data source: Facebook, which allows users to list what gender they are interested in.

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About 2. And Facebook too shows big differences in the gay population in states with high versus low tolerance: Facebook has the gay population more than twice as high in Rhode Island as in Mississippi. Facebook also can provide information on how people move around. I was able to code the home town of a sample of openly gay Facebook users. This allowed me to directly estimate how many gay men move out of intolerant states into more tolerant parts of the country.

The answer? There is clearly some mobility — from Oklahoma City to San Francisco, for example. But I estimate that men moving to someplace more open-minded can explain less than half of the difference in the openly gay population in tolerant versus intolerant states.

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If mobility cannot fully explain why some states have so many more openly gay men, the closet must be playing a big role. Which brings us back to Google, with which so many people have proved willing to share so much. Overall, there are more gay porn searches in tolerant states compared with intolerant states. In Mississippi, I estimate that 4. So how many American men are gay? Five per cent of American men being gay is an estimate, of course. Some men are bisexual; some — especially when young — are not sure what they are. But one consequence of my estimate is clear: an awful lot of men in the United States, particularly in intolerant states, are still in the closet. And, in many cases, they may even be married to women. It turns out that wives suspect their husbands of being gay rather frequently. The states with the highest percentage of women asking this question are South Carolina and Louisiana.

In fact, in 21 of the 25 states where this question is most frequently asked, support for gay marriage is lower than the national average. Closets are not just repositories of fantasies. When it comes to sex, people keep many secrets — about how much they are having, for example. Americans report using far more condoms than are sold every year. You might therefore think this means they are just saying they use condoms more often during sex than they actually do.

The evidence suggests they also exaggerate how frequently they are having sex to begin with. But this would already be more than the total number of pregnancies in the United States which is one in women of childbearing age. In our sex-obsessed culture it can be hard to admit that you are just not having that much. On Google, there are 16 times more complaints about a spouse not wanting sex than about a married partner not being willing to talk.

There are five-and-a-half times more complaints about an unmarried partner not wanting sex than an unmarried partner refusing to text back. And Google searches suggest a surprising culprit for many of these sexless relationships. How should we interpret this? Does this really imply that boyfriends withhold sex more than girlfriends?

Sex, Love and Search Engines Sex, Love and Search Engines
Sex, Love and Search Engines Sex, Love and Search Engines
Sex, Love and Search Engines Sex, Love and Search Engines
Sex, Love and Search Engines Sex, Love and Search Engines
Sex, Love and Search Engines Sex, Love and Search Engines
Sex, Love and Search Engines Sex, Love and Search Engines
Sex, Love and Search Engines Sex, Love and Search Engines
Sex, Love and Search Engines Sex, Love and Search Engines
Sex, Love and Search Engines

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